Social impact reporting
Too many organisations treat compliance reports as a tick‑box exercise, producing documents that gather dust instead of driving value. Your annual report can do far more. At Periwinkle PR, we create social impact reports that are strategic, engaging and genuinely useful across your organisation.
A well‑crafted impact report can:
- Act as a single source of truth for bids, ESG requirements and PR activity
- Enhance your reputation with stakeholders and communities
- Showcase measurable impact to commissioners, boards and investors
- Strengthen internal culture and retention, while helping you attract top talent
- Support awards, tenders and social media with ready‑to‑use, high‑quality content
In partnership with the talented team at TWI, we’ve developed a best practice guide to help you elevate your reporting and stand out in your sector. Download our FREE guide and get ahead of the curve..
Our services - let's be better together
At Periwinkle we adopt a partnership approach, tailoring our services to your specific goals. Strong collaboration means more impact for you.
PR & Comms strategy
Effective communication starts with clarity. Before recommending any activity, we take the time to understand what your organisation is trying to achieve and the outcomes that matter most. Once your goals are defined, we develop a bespoke PR and communications strategy that aligns evidence, behavioural insight and practical delivery.
Our approach is built around our “5 A” model, which brings together strategy, data and behavioural science to create communication plans that are targeted, measurable and grounded in real‑world audience behaviour.
What this service includes
- External communications strategies that build reputation and visibility
- Internal communication and engagement strategies that strengthen culture and alignment
- Integrated communication strategies that unify messaging across channels and audiences
Crisis support
When your organisation faces unexpected challenges, high‑pressure decisions or reputational risk, you need calm, expert support. Our crisis communications service provides a judgement‑free, outcomes‑focused partnership, giving you strategic guidance when an extra pair of hands isn’t just helpful - it’s essential.
Led by experienced PR practitioners, we help you protect your reputation, manage stakeholders and communicate clearly during moments that matter most.
What this service includes
- Reputation management, recovery and ongoing support
- Media management during high‑risk or fast‑moving situations
- Restructure and organisational change planning
- Emergency response communications
- Behavioural change strategies for teams and stakeholders
Media training
Strengthen your organisation’s confidence and credibility with a bespoke, interactive media training course delivered by a chartered PR practitioner.
This session is tailored to your business needs and reflects today’s fast‑moving media environment - where traditional press, digital platforms, and social content all demand different skills.
What this service includes
- In‑person training course tailored to your team
- Comprehensive training guide to take away
- Overview of media history and how it shapes today’s landscape
- How to work effectively with journalists and broadcasters
- Navigating the digital and social media landscape
- Content creation and planning essentials
Four tips for a successful event
We all know a lot of work goes on behind the scenes of a successful event. To get you started, here are our top tips.
Have a clear objective
You should know exactly why you're having your event before doing anything else. Think about what success would look like - what will change? What impact will it have? Understanding this is the first step towards a great event.
Curate your guest list
Who needs to be in the room? Targeting your audience will not only give you a bigger impact but it will help you design the details of your event based on what you know about the people you're inviting.
You can't plan too much
Start early! Your event will be here before you know it and guess what? There will be a curve ball so the better your planning is, the better the day will be. Make it clear who is responsible for what and understand the resources you have.
Get some help
Whether you want to have someone run your event for you, upskill your inhouse team or just have someone to give you advice and resources, the team at Periwinkle PR can help. Reach out for a commitment free discussion on how we can partner for success.